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Terms of Use

Real Innovation Inc. and its subsidiaries and affiliates (collectively, “RI”) make life insurance simpler for people to buy online. These Terms of Use (the “Terms”) outline the rules and expectations that protect both you and RI. Our goal is to keep them simple and easy to understand. If there’s something you’re not sure about, please reach out to us.

We use the term “Services” to refer to any of the products and services we sell online, any site information or Services provided on www.Realinnovation.com or our affiliated sites (collectively, the “Site”), and the growing community of people who use our platform. We use the term your “RI Account” to mean where you can find data about your insurance policies, your contact information, and any additional data you choose to add such as videos, photos, and property listings. When we write “we”, “our”, “us”, or “RI”, we mean Real Innovation Inc. (dba as Real Innovation Inc. Life Insurance Services). And, any time we write “you” or “your”, we mean the person who is using our Services (and reading these Terms).

Remember: if you buy insurance using RI, there are important laws, rules, conditions, exceptions, and requirements that apply to you and your insurance carrier for your issued insurance policy. Your rights and responsibilities are explained in your insurance policy, which will be provided to you after you sign and remit your first payment.

These Terms apply to you. You agree, as long as you continue to use our Services, to accept and follow these Terms, and to only use our Services as permitted. You understand that RI sells insurance and should only be used by those who can legally buy an insurance contract where they live.

Our Services are not available to minors. Specifically, by using or applying for Services, (i) you must be the person being insured on the policy; (ii) you must be the person that owns and pays for the policy; (iii) the primary purpose of the policy must be to protect your family; and at the time of submitting your application, (iv) you do not have any agreements in place to assign/sell the policy for which you are applying.

Consent to Doing Business Electronically

By using our Services, you agree that all communications from us relating to products and Services, including insurance products, offered through the Site may be provided or made available to you electronically by e-mail, SMS text message, or at the Site. You further agree that we may accept an electronic signature from you, and that this electronic signature will have the same binding effect as a physical wet signature and will appear on all records related to the provision of any such products and services.

You agree that you have the ability to access, view, store, download, and print communications, documents, and hyperlinks we deliver or make available to you electronically through your computer or on your mobile device. You can find apps that support printing and saving electronic communications using your mobile device’s app store. If your mobile device does not have this functionality, you must access the Site through alternate means that provide you with the capability to print and save communications.

You may withdraw your consent to electronic communications and to use an electronic signature at any time. If you do withdraw your consent, from that time forward (1) you will be unable to apply for products or services, including insurance products, through the Site, and (2) we will be unable to continue processing any pending applications for products and services, including insurance products. To withdraw your consent of doing business electronically, please send us a written notice by email (info@Realinnovation.com).

Sometimes we may link to other companies or services, like an article, reference, referral, social media content, or promotion. We cannot guarantee these links as we don’t manage content which is not on our Site, and links can change after they’re posted. RI isn’t responsible for the practices of the  sites or services to whom we link, including any of the content they show you. And, those sites are not acting or  ruled by the Site policies of Real Innovation. The information you may share with any third parties, like the  sites and services we may link to, are controlled by them and their site policies and terms. You understand and  agree that we don’t have control of those sites and we are not responsible if you give any third-party access to  your data. You own any risk yourself for sharing information or viewing content on other sites.

This does not apply to sites we require you to visit in order to use our Services, such as third-party services for filing claims which may be hosted separately from our main domain. Also, if any of the Services provided to you contain an opensource license, there may be provisions in those licenses that expressly conflict with the Terms, in which case, the open source provisions will apply.

Real Innovation Inc., only sells insurance in states where we are licensed to sell

The products we offer are only for people who live in the United States. We don’t and don’t intend to sell insurance products outside the United States, or anywhere RI isn’t licensed.

Our quote is not the final price

RI generates quotes for life insurance products. These prices change based on your answers to our questions and information collected during your application, your choices for different products, or due to changes of insurance pricing guides. For example, if you apply for life insurance just before your birthday, but don’t pay for it that day, it can cost more a few days later — as it’s after your birthday and your price may go up as you get older. Whenever you leave your application before you pay, your price may change. Your price isn’t final and set until you sign your insurance contract with our insurance carrier and pay your initial premium.

Real Innovation, Inc. protects its brand and assets

© 2022 Real Innovation Inc. All rights reserved. RI and all of our logos and designs are trademarks and/or service marks of Real Innovation Inc., a Delaware corporation. You may not use our images or logos without first getting the okay from us in writing.

Everyone who uses our Services and visits our Site should respect intellectual property laws and the rights of RI. If something does not look right on our Site or if you have any concerns, you may send us questions. RI’s name, logos, designs, business processes, and everything else that’s part of our Services are protected by intellectual property rights including copyright, trademark, trade secret, and other laws of the United States. Our Terms don’t give you any license to use any of our intellectual property, other than as necessary to use our Services and to assist you in purchasing insurance products we make available to you, or if it’s generic in meaning.

Your Real Innovation Account

Your RI account keeps your relevant content and documents related to the Services, such as copies of your policy documents. We strive to keep your information safe. The most sensitive part of data security is your password. We need to be able to assume that anyone using your RI Account, by using your password and credentials, is you. We’ll never ask you to email us your password. Don’t share it with anyone. Always use a unique, hard-to-guess password. Quickly ask to reset your password if you ever suspect that your password and credentials are ever at risk.

Also, by creating your AI Account, you agree that the information you share is true and accurate, and that you will keep your information up-to-date, complete, and accurate. This is important for both managing your insurance products and offering you exceptional service. For example, if you move to a new place, your policy may have to be updated as each state has different rules for insurance products.

Disclaimer of Warranties

WE DO NOT PROVIDE ANY WARRANTIES WITH RESPECT TO THE USE OF THE SERVICES, INCLUDING ANY AND ALL SOFTWARE INCLUDED THEREIN, WHICH IS PROVIDED “AS-IS”. YOU USE OUR SERVICES WITHOUT ANY EXPRESS OR IMPLIED WARRANTY OR CONDITION OF ANY KIND, AT YOUR OWN RISK. REAL INNOVATION, INC. DISCLAIMS ANY AND ALL WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.


We do not take on or assume any responsibility for any harm, loss, or corruption to you, your computer, or your data (or any third party data or computer) from your use of our Services. Some states don’t allow for these limitations of liability. If you live in one of these states, then these warranties will be limited and the limitation on liability will be $100.00 in the aggregate for any and all claims.

The Services include information to help you think through what insurance is best for you. We aren’t a replacement for your lawyer, financial advisor, or tax planning specialist. We simply provide useful information to help you think through your insurance decisions.

Limitation of Liability

IN NO EVENT SHALL (I) RI BE LIABLE TO YOU OR ANY THIRD PARTY FOR SPECIAL, INDIRECT, PUNITIVE, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, REVENUES OR SAVINGS, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE, AND (II) OUR LIABILITY FOR DAMAGES TO YOU OR ANY THIRD PARTIES EXCEED, IN THE AGGREGATE, THE FEES PAID BY YOU TO US DURING THE LAST YEAR PRIOR TO THE DATE SUCH CAUSE OF ACTION ARISES.

YOU ACKNOWLEDGE THAT (I) THE LIMITATIONS ON LIABILITY IN THIS SECTION ARE REASONABLE AND THAT THE PROVISIONS OF THIS SECTION ALLOCATE THE RISKS UNDER THIS AGREEMENT BETWEEN YOU AND US (AND OUR AFFILIATES), AND (II) WE AND YOU HAVE RELIED UPON THE LIMITATIONS SET FORTH HEREIN IN DETERMINING WHETHER TO AUTHORIZE YOU TO USE THE SERVICES. THE REMEDIES PROVIDED TO YOU IN THE TERMS ARE EXCLUSIVE.

Some states do not allow for these limitations of liability. If you live in one of these states, these limits don’t apply to you, and the maximum liability for any of these violations will be $100.00 in the aggregate for any and all claims.

You agree that these are the Terms for your use of the Services, and you have not entered into any other agreement related to your use of the Services. We haven’t and don’t create any third party beneficiary rights by the Terms. If we waive or fail to enforce any of the Terms, it doesn’t waive our right to enforce the Terms against you or someone else in the future. You may not assign any rights granted by the Terms to any third party, and any attempt to do so will be null and void. Real Innovation may assign the Terms to any affiliate, subsidiary, or any acquirer of substantially all of the assets or capital securities of RI.

If a provision of the Terms is found unenforceable, the remaining provisions of the Terms will remain in full effect, and we will substitute a replacement enforceable term reflecting our intent as closely as possible.

Anti-Money Laundering (AML)

RI strives to monitor, detect, and prevent transactions that may involve fraud, money laundering, terrorist financing, or other illegal activity and to report applicable situations as may be required by law. Real Innovation reserves the right to deny Service to anyone where we have a reasonable suspicion of violations of any applicable law.

Real Innovation, Inc. – Committed to Accessibility

Real Innovation wants to ensure our website is accessible to everyone, including those with disabilities. So we work hard to ensure we’re taking the right steps to monitor industry standards and align with best practices for website accessibility. Please tell us how we’re doing and what we can do to assist you with utilizing our services. We appreciate and would love to receive your feedback anytime, particularly if you have ideas for how we can improve our site. If you have feedback or if you need assistance using our services or obtaining products we offer on or through the website, please contact us at www.Realinnovation.com.

Effective date
January 1, 2023

Terms of Use

Corporate Address: Real Innovation, Inc., 651 N Broad St Ste 201, Middletown, DE 19709
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